Brand Audit of Power Root Essay Example

Brand Audit of Power Root Essay Example Brand Audit of Power Root Essay Brand Audit of Power Root Essay Paper Topic: Like Water for Chocolate We Real Cool BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI |1041105941 |013-6286479 | |4 |AZWIN BINTI KHAIRUDDIN |1051101309 |017-2477010 | |5 |ONG LEE YING |1051103227 |012-7640604 | SEMESTER 1 08/09 MULTIMEDIA UNIVERSITY (436821-T) MELAKA CAMPUS, JALAN AYER KEROH LAMA, 75450 MELAKA, MALAYSIA. Tel 606 252 3594 Fax 606 231 8799 Contents  ¦ Brand review goals, degree, and approach-2  ¦ Background about the brand (self-analysis)4  ¦ Background about the industries5  ¦ Consumer examination (patterns, inspiration, observations, needs, division, behavior)7  ¦ Brand stock  ¦ Elements, current advertising programs, POPs, PODs10-13  ¦ Branding methodologies (expansions, sub-brands, and so forth 14-16  ¦ Brand portfolio analysis17-19  ¦ Competitors’ brand inventory20  ¦ Strengths and shortcomings 22  ¦ Brand exploratory  ¦ Brand associations24  ¦ Brand situating analysis25  ¦ Summary of contender investigation - 25 SWOT investigation 26  ¦ Brand value evaluation29  ¦ Strategic brand the board suggestions 30  ¦ Reference31 Brand Audit Objectives To upgrade our comprehension of the brand review process. To improve our comprehension of how an effective brand functions. To exhibit our collaboration. To encounter being a brand supervisor. To contemplate the Power Root brand. Extension In structuring our image review study, we decided to restrain our extension to the neighborhood field. There are a few purposes behind this. First we feel that the models in our course reading are for the most part universal brand to which we have no solid liking or comprehension. Also, by picking a neighborhood brand we will approach more data which will be promptly accessible contrasted with outside brands. At long last we feel that it is a superior decision to begin with something at home to find out about brand review and it likewise to show that we are pleased with our homegrown brands. These are the reasons regarding why we picked Power Root. Our extent of study will cover numerous parts of the brand. We will examine the foundation, trailed by the brand’s stock (components, marking systems, and promoting procedures), brand affiliations, discernments and situating and we end with certain suggestions to improve the brand. Approach There must be a method of how to direct a brand review. Our methodology is this: Format First we thought of a configuration on the things that should have been remembered for the examination. As brand review covers a wide assortment of things to talk about and examine, an appropriate arrangement is imperative so as to guarantee the review advances easily and accomplishes its targets. We included significant regions, for example, brand stock, brand exploratory and we remembered proposals for how the brand can be additionally improved. Data Search The gathering had a concentrated data search so as to do a careful review. The pursuit was directed by means of Internet, library database, paper, magazine and TV. Gathering conversation A gathering conversation was held so as to break down the Power Root brand. The gathering examined different parts of the brand dependent on the data picked up during the pursuit. Undertaking allotment Task was dispensed among colleagues for report aggregation. Foundation Power Root is a homegrown brand and is a genuine progress story with regards to Malaysian brands. The narrative of Power Root started in 1999. This brand was conceived in Johor and formally propelled on 23 July 1999 and from that point forward it has not thought back from that point onward. Possessed by the parent organization NatBio Resources Sdn Bhd, Power Root has developed from solidarity to quality for as far back as 9 years it had been in presence. Their principle and center item methodology is by commercializing the surely understand Spanish fly all the more notable as Tongkat Ali (Eurycoma Longifolia) and Kacip Fatimah (Labisia Pumilia). These 2 herbs is mainstream in Malaysia because of wide accept about its capacity to give vitality and upgrade sexual ability. They are additionally ordinarily utilized for guaranteeing great wellbeing and physical prosperity. From 2 fundamental items, they have developed and reached out into numerous items by utilizing a similar brand name. More data about the brand arrangement of Power Root is in the stock section. They previously settled a branch in Kuala Lumpur in 2001 with the end goal of co-ordinating coordinations and furthermore to upgrade client support. Force Root have 2 assembling plants, the most punctual was set up in Johor in 2003 and was trailed by another assembling plant in Kuala Lumpur. In 2007 Power Root through its holding organization Natural Bio Resources Sdn Bhd was recorded in the Second Board of Bursa Malaysia. Force Root’s operational target is ‘Quality, Innovation Sharing’. To remain consistent with this mantra, they have put vigorously in R D to think of a line of brand that best implies quality. They are additionally dedicated to bringing these herbs past Malaysian shores over the globe to improve its notoriety and getting advantage to the item return. With everything taken into account Power Root’s is a triumph today originates from its innovative soul, fixation in innovative work in improving existing items and responsibility in giving purchasers assortment selections of its top notch items. Foundation of the Industry When we talk about industry, first we have to recognize the components that comprise the business. What is the foundation of the business that Power Root is working in. Force Root is geologically situated in Malaysia. Regarding the business, Power Root can be finished up as being in a few unique portions inside the bigger refreshment industry. They are primarily in the moment espresso drinks section with the center item being Ali Cafe TongkatAli drinks. Right now espresso portion is an enormous and appealing section. Because of changes in way of life, current pattern shows that individuals esteem speed. This to the broaden something as basic as making espresso is required to be streamlined which clarifies the remarkable development of moment espresso drinks. Can drinks is another portion they are working in. Can drinks is a major market with practically all refreshment having a can item. Individuals like can drinks for its benefit and cool factor. The oat advertise is another industry section where furious rivalry is normal. Because of the high utilization nature of breakfast nourishments, this section is rewarding to catch. Chocolate drink portion is quickly developing. In spite of the fact that not as solid as in US yet cocoa put together beverage pattern is getting with respect to in Malaysia. Force Root knows this and subsequently the arrival of Cocoa based beverage like Pearl Cafe’ Choco. A little foundation about Tongkat Ali which is being utilized as the principle fixing by Power Root as well as by Power Root’s contenders. Tongkat Ali otherwise called Eurycoma Longifolia Jack is a typical natural bush normally found along the slants of bumpy landscape of the Malaysian rainforests. This bush is recognized as the ‘Bitter Cures’ in light of the fact that it is truly harsh and it additionally can fix a wide range of sicknesses and ailments. ‘Pasak Bumi’ or the ‘Earth Fixer’ is additionally one of them and as a result of its strong and long winding roots, it got its name and the name is Tongkat Ali. The name is supposed to be related with a running warrior, the concealed significance to the name-the soul of masculinity and wellbeing. The herb assists with rejuvenating tired personalities and body and mitigates an individual. What's more, Kacip Fatimah is another basic herb found in the downpour woods of Malaysia, it contains component of cancer prevention agents and photograph estrogen, where these two components are known to give goodness and wellbeing to the two ladies and men. These 2 herbs together present a multimillion or maybe a multibillion dollar market to be misused. With the developing patterns and unfulfilled needs as far as close to home human services this industry’s center has far to go. The general circumstance right now in the business is the extraordinary rivalry among the producers of such herb based refreshment drinks. Since taking the herb in pill or clinical structure doesn't intrigue customer much, drink is viewed as the following most ideal approach to sell such items. Consequently numerous participants have made the contend energetically particularly when a few contenders deliberately duplicate the whole brand components of another fruitful brand. Shopper Analysis Needs There is a genuine requirement for vitality and home grown based beverage in Malaysian market. Thus Power Root is viewed as a characteristic decision since they contain Tongkat Ali and Kacip Fatimah, 2 most notable vitality boosting herbs. As a result of these two fundamental herbs in their items, client requests are expanding on the grounds that they accept that Power Root items can help them in their every day ways of life in all manners. They accept they will feel re-invigorated and be progressively vigorous subsequent to drinking it. These herbs are indigenous to Malaysia and its properties for advancing physical prosperity are exceptionally respected by Malaysians. There is likewise a genuine requirement for an incorporated item that consolidates vitality herbs and a day by day refreshment of people’ decision be it espresso, tea or cocoa drinks. These necessities are anyway not limited to neighborhood field alone as there levels of popularity from outside nations, for example, Brunei, Indonesia, Middle East meaning the comprehensiveness of the need. Division First and principal, Power Root as a family brand targets nearly everybody in the market. Anyway with regards to choosing and focusing on fragments then they become specific. There are a few divisions as polished by Power Root: Race: Power Root has divided the market into racial fragments and it effectively focuses on the Malay market. Its whole marking, showcasing and special procedures are a lot of concentrated on this fragment. There