Literature Review of Global Fashion Branding and Marketing

Literature Review This literature review examines the process of global fashion branding and marketing by looking at historical trends and methods used by different companies. The articles were chosen for their appropriates as global source materials which reflect some aspect of fashion branding and marketing. The attempt was to gain a comprehensive view of branding and marketing as they occur in the fashion industry and the how both are achieved. Review Marketing departments look to trends organized by the consumers of a particular industrys products to determine how the will present their product and list new ones as they emerge. Often, if a company has a good reputation, this is done by promoting the brand of a company in order to distinguish it from other products which may be similar but not the same. An example of this is the fact that Nestle has recently been using its company name to distinguish its products from those of other industry products rather than hoping that the product brand name can stand on its own (Banufu-Gomez, et al, 2009). Of course, this happens within the fashion industry also, but it is much more prevalent now that many brand names have reached a global significance (Crewe, 2008). Global marketing, and specifically branding, is sometimes problematic for a company considering that A companys branding strategy often has a large impact on the success or failure of a particular product (Banufu-Gomez, et al, 2009). When looking at theShow MoreRelatedWhat Makes A Brand?1805 Words   |  8 PagesNowadays fashion brand is more in more participate people’s life. Consumers prefer trust high awareness brand rather than nameless brand, for example, there is a survey provided that in the whole sample was familiar with Tesco brand with 88.7% of participate people choose Tesco product (Ross and Harradine, 2011). Brand is a relationship between consumers and business, is a communication for getting familiar with each other. For instance, when someone mentioned Burberry, people will associate trenchRead MoreCommes Des Garcons Brand2921 Words   |  12 Pagesselected for the discussion is the Japanese fashion line Comme des Garà §ons. The paper is divided into two parts. The first part defines the concept of ‘cultural resource’ from the branding perspective and prepares ground for the argumentation by referring specifically to the readings from the course literature. The second part gives a short introduction of the brand Comme des Garà §ons and argues how and why it is a ‘cultural resource’ based on the course literature and the cultural landscape of the brandRead MoreHow Luxury Fashion Brands Centralize Public Relations Across Multiple Consumer Touch Points3018 Words   |  13 Pagesintroduce the research topic: how can luxury fashion brands optimise public relations across multiple consumer touch points in order to motivate purchase decisions without losing their positioning status? This proposal shall demonstrate previous research of the chosen topic by means of a qualitative literature review, which will identify the key theories and authors surrounding the subjects of public relations and luxury fashion brands. This review is conducted in order to justify the selectedRead MoreA Good With Luxury Brand1498 Words   |  6 PagesA good labeled with luxury brand, of which is also known as superior brand, opposites to those goods labeled for everyday purpose. And in the meanwhile, it is always associated with fashion factor, as a common sense, when people talk about luxury goods. Apparently, luxury brand is treated as a social indicator in some extends since it becomes one of the most important symbols for social status and life style in worldwide nowadays. In the meanwhile, online shopping continues to a robust growth, withRead MorePrinciples of Corporate Rebranding8168 Words   |  33 Pagesrebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing, Grifï ¬ th University, Gold Coast, Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice, which is neglected in theoretical treatment, so an extended theory is to be developed. Design/methodology/approach – From the literature, the existing state of the theory of corporate rebranding is articulated. That theory is extended byRead MoreEffective Branding And Its Effect On Consumers Cognition And Understanding Towards The Brand Perception And Brand Associations2196 Words   |  9 Pagesworld fulfilled with bombarded visual information. Effective branding becomes a critical success factor for all kinds of fashion brands and it made great influence on consumers’ cognition and understanding towards the brand (Choi, T., 2014). Well-designed window display can be one of the foremost visual branding tactics for luxury brands. Motivated by the essentialities of academic studies for visual merchandising and luxury branding, this study focused on luxury brands and explained the effectRead MoreDoctorate9485 Words   |  38 PagesAlexandra   Warrington    1    The   Importance   of   Imprints   and   Archetypes   in   Global   Branding       THE IMPORTANCE OF IMPRINTS AND ARCHETYPES IN GLOBAL BRANDING By ALEXANDRA C.WARRINGTON UNIVERSITY OF FLORIDA 2013 Alexandra   Warrington    2    The   Importance   of   Imprints   and   Archetypes   in   Global   Branding       Table of Contents Abstract .............................................................Read MoreInternalisation of Spanish Fashion Brand Zara8711 Words   |  35 PagesSPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation, fashion retailing, market entry, branding, international marketing, Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from a branding perspectiveRead MoreA Product Of Clean Edge1195 Words   |  5 PagesIntro: A product that was finishing trials was to soon end up on the shelf of every major retailer in the world. Paramount, a global market leader in the consumer non-disposable razor industry is planning to launch a new product into the market by the name of Clean Edge. Clean Edge is an innovative, premium priced, new razor whose goal is to increase Paramount’s market share, sales and inevitably profit. As a company, Paramount has a strong history in the industry, entering the market back in 1962Read MoreCorporate identity16799 Words   |  68 PagesThe research register for this journal is available at http://www.mcbup.com/research_registers European Journal of Marketing 35,3/4 248 The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft Corporate identity, corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management, The University of Bradford, UK Keywords Corporate identity, Corporate Communications, Brands, Corporate

Business Law Essay - 2027 Words

Chapter End Questions Chapter 12-12.1, 12.3 Chapter 13-13.4, 13.5, 13.7 Chapter 14-14.3, 14.5 Chapter 15-15.2, 15.3, 15.4 12.1 Jerome is an elderly man who lives with his nephew, Philip. Jerome is totally dependent on Philip’s support. Philip tells Jerome that unless Jerome transfers a tract of land he owns to Philip for a price 30 percent below market value, Philip will no longer support and take care of him. Jerome enters into the contract. Discuss fully whether Jerome can set aside this contract. Yes, I believe Jerome can set aside the contract because it was formed under undue influence and duress. Since Jerome is totally dependent on Philip for his support and the contract benefits the guardian by being able to purchase the land†¦show more content†¦13.7 Carlin Krieg owned a dairy farm in St. Joe, Indiana, that was appraised at $154,000 in December 1997. In August 1999, Krieg told Donald Hieber that he intended to sell the farm for $106,000. Hieber offered to buy it. Krieg also told Hieber that he wanted to retain a â€Å"right of residency† for life in the farm. In October, Krieg and Hieber executed a â€Å"Purchase Agreement† that provided that Krieg â€Å"shall transfer full and complete possession† of the farm â€Å"subject to [his] right of residency.† The agreement also contained an integration clause that stated â€Å"there are no conditions, representations, warranties, or agreements not stated in this instrument.† In Nove mber 2000, the house was burned in a fire, rendering it unlivable. Hieber filed an insurance claim for the damage and received the proceeds, but he did not fix the house. Krieg filed a suit in an Indiana state court against Hieber, alleging breach of contract. Is there any basis on which the court can consider evidence regarding the parties’ negotiations prior to their agreement for the sale of the farm? Explain. [Krieg v. Hieber, 802 N.E.2d 938 (Ind.App. 2004)] Yes, because the contract did not represent the complete and final statements of the parties’ agreement. Since there is a â€Å"right of residency†, additional testimony and evidence needs to be shown to the court by way of the Parol Evidence Rule. Since Krieg resides at the farm, and it is possiblyShow MoreRelatedBusiness Law And Ethics : Backoffice Business Brief1862 Words   |  8 Pages Running head: BACKOFFICE BUSINESS BRIEF 1 Business Law and Ethics BackOffice Business Brief Patten University BACKOFFICE BUSINESS BRIEF 2 Constitutional Rights and Guarantees BackOffice is a new startup business that will provide potential clients with an application (app) that woul d automate certain business functions. BackOffice will be selling the app to certain business clients that will use it to facilitate their customers’ transactions. It is important that the owner of this companyRead MoreLegal Underpinnings of Business Law Essay609 Words   |  3 PagesLegal Underpinnings of Business Law OMM 670: Legal Environment February 25, 2013 Legal Underpinnings of Business Law Business | Type of Business | Liability Exposure | Compare | Contrast | Tinker’s Home Security Service | Sole proprietorship | Unlimited | Monetary rewards are from both the Proprietor amp; business | Sole Liability | Tinker amp; Tailor’s Home Security Service | General partnership | Unlimited | All partners are responsible whether silent or active | If you areRead MoreLaw 531 Business Forms Worksheet1386 Words   |  6 Pagesï » ¿University of Phoenix Material Business Forms Worksheet There are seven forms of business: sole proprietorship, partnership, limited liability partnership, limited liability company (including the single member LLC), S Corporation, Franchise, and Corporation. 1. Research and provide three advantages and three disadvantages for each business form. 2. Provide a 100- to 200-word summary in which you provide an example business that you would start for each form. What is legally necessary toRead MoreBusiness Law3143 Words   |  13 Pages2012 – OCTOBER SEMESTER 2012 STUDENT NAME: CHU THI HONG TUYEN ID No.: 2448481 BMLW5103 – BUSINESS LAW ASSIGNMENT Question 1 Discuss the enforceability of an agreement which lacks consideration. Using legal authorities (relevant statutes and cases) to support your discussion. Answer: A valid contract is an agreement made between two or more parties that creates rights and obligations that are enforced by law. What does the consideration mean? And what does it effect to the agreement? ConsiderationRead MoreBusiness Law : Labor And Employment Law891 Words   |  4 PagesBusiness Law: Labor and Employment Law Each and every day business throughout the United States are met with challenging situations that are centered around labor and employment law. As the director of human resources for Company X, I have been tasked with analyzing three situations that may or may not violate any federal acts. The federal acts that will be considered are the Family Medical Leave Act of 1993 (FMLA), the Age Discrimination in Employment Act of 1967 (ADEA), and the Americans withRead MoreBusiness Law762 Words   |  4 PagesB Bai 1 : Business Law: 40. Principle of Law: In this case, Esposito hired Excel Construction Company to repair a porch roof. All terms of the agreement were specified in a written contract. And the dispute occurred when Excel had repaired the rear porch roof because in the agreement failed to specify whether it was the front or rear porch that needed repair. Under civil law, two parties here had signed a civil contract in writing. Because the contract failed to specify clearly front or rearRead MoreBusiness Law Development Of Mongolia2212 Words   |  9 PagesCourse Paper Myagmarsuren Jargal International American University BUS 540: Business Law for Managers Flavia LLoyd June 28, 2015 Business Law Development Issues in Mongolia Mongolia is a developing country, which is encountering challenges to develop modern business law. During the twentieth century, Mongolia had been a socialist country and developed almost fifty years of non-private property regime. However, the end of the twentieth century, the country changed its regime to democraticRead MoreBusiness Law1345 Words   |  6 PagesQn 1: Whether James can hold the Happy Holiday Hotel for the loss of his property under the common law? The issue of this case will be whether James can hold Happy Holiday Hotel responsible for the loss of his property notwithstanding the exemption clause found in the hotel rooms. Under the Exemption Clauses in Common Law, it states that in order for this clause to be valid, the clause must be included in the contract when the contract is made. If there is any attempt to include it in after theRead MoreBusiness Law1088 Words   |  5 Pagesconditional constitute consideration? Yes, such a promise consideration even if the condition is unlikely to occur. 3. What is the general rule about the adequacy of consideration? The adequacy of the consideration is irrelevant because the law does not prohibit bargains. 5. Is there consideration when a secured note for a lesser amount is given and accepted in discharge of an unsecured note for a greater amount? Explain. No, because if a secured not for a lesser amount is given andRead MoreBusiness Law2474 Words   |  10 Pagesnature of liability in negligence amp; (3.3) Explain how a business can be vicariously liable 4 (4.1) Apply the elements of the tort of negligence and defences in the above different business situations for the legal officer who is assigned to VJSC amp; (4.2) Apply the elements of vicarious liability in above different business situations for the legal officer who is assigned to VJSC 8 Conclusion 11 References 12 Introduction Law plays important roles to protect benefits, obligations and

Short Story Outline free essay sample

A wondrous and sweet dog with a lot of heart. He was definitely not the lazy type. He was rambunctious and full of energy. He always had to be doing something. Lucky never showed any signs of fear. Never have I seen such an intelligent animal before. Lucky was the king of his own world. Everything was his prey. Supporting Character: Me I was protective and proud of my dog. The world was ours for the taking. He was the one person I could talk without being judged. I was definitely the adventurous type and when I would decide it was time for an adventure. I would never forget to have my comrade by my side. PLOT Exposition: This story was some of the best times during the first five years of my life. It took place at the first place I ever called home. There I lived with my aunt, my uncle, and their child. We will write a custom essay sample on Short Story Outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There was also my mom, my brother, me, and lucky. Most of mine and Lucky’s adventures took place in our back yard. Rising Action: I receive news from my family that they are going to get me a dog. Lucky and I become acquainted. More and more we begin to journey into the backyard where our adventures take place. Climax: Lucky sees that I am in harm’s way and as a child I was incapable of protecting myself. He comes running to the rescue and kills the snake and frees me from the terrible outcome of being bitten. Falling Action: Days later, Lucky unfortunately disappears and I can’t help but feel like I lost my best friend. We never found lucky nor did we hear anything from neighbors about his reappearance. Resolution: Finally we gain closure and learn that lucky had been run over. This information helped me by telling that Lucky had not ran away because he wasn’t satisfied with our friendship but that someone had mistakenly separated us. Lucky was my best friend and I could never repay for all of the childhood memories he gave me.

Scarlet Fever Essays - Pediatrics, RTT, Streptococcal Infections

Scarlet Fever A disease caused by an infection with group A B-hemolytic streptococcal bacteria that occurs in a small percentage of people with strep throat. When we hear the words "Scarlet Fever" we often tend to think of a deadly disease that doctors have no cure from. But it is quite the contrary, scarlet fever is just a serious case of strep throat and the medication prescribed by doctors, cures within days. But the symptoms unfortunately are not very pleasant and having Scarlet Fever is not just a walk in the park. After reading up on the disease hopefully the importance of prevention and symptoms will be understood and no more cases of Scarlet Fever will creep up. Scarlet fever was once a common, that usually affects children between the ages of two and ten, disease but now is easily treatable. The organism usuallly enters the body through the mouth or nose. It is generally transmitted from person to person by direct contact. That is, from the sprays of a sneeze from an infected person, or by any indirect contact through door handles previously touched by an infected person. The bacteria produces a toxin that causes a rash that initially appears on the neck and chest, then spreads over the body. The rash of scarlet fever usually begins like a bad sunburn with tiny bumps (papules), and it may itch. The rash usually appears on the second day of a Group A streptococcal throat infection, and the incubation period for Group A strep throat is usually 2-7 days after exposure. Typically the rash begins as small red macules which gradually become elevated. The rash usually appears first on the neck and face, often leaving a clear unaffected area around the mouth. It spreads to the chest and back, then to the rest of the body. In body creases, especially around the underarms and elbows, the rash forms classic red streaks called Pastia's lines. Areas of rash usually blanch (turn white) when you press on them. By the sixth day of a strep infection the rash usually fades, but the affected skin may begin to peel. As the rash fades, peeling (desquamation) may occur around the finger tips, toes, and groin area. This peeling may last up to ten days. Risk factors are strep throat infection, although less than 50% of the patient's who develop scarlet fever have a history of a sore throat. Not all streptococci produce this toxin and not all persons are sensitive to it. Two children in the same family may both have strep infections, but one (who is sensitive to the toxin) may have the rash of scarlet fever and the other may not. Prevention is the early treatment of strep throat. Bacteria are spread by direct contact with infected persons or by droplets exhaled by an infected person. Avoid contact with infected persons. In everyday life, there is no perfect way to avoid the strep infections that cause scarlet fever. At home, when someone is sick with a strep throat, it's always safest to keep drinking glasses and eating utensils separate from those of other family members, and to wash these items thoroughly in very hot soapy water. Use antibacterial soap if possible. Wash your own hands frequently as you care for a child with a strep infection. Symptoms sore throat fever Vomiting Loss of appetite rash on neck and chest small red macules that become elevated fading in about 3 days to leave a rough "sandpaper" feel to the skin peeling (desquamation) of the finger tips, toes, and groin swollen, red tongue (strawberry tongue) Pastia's lines (bright red colour in the underarm and groin creases) Chills Tonsils swell and form a white coating headache generalized discomfort From two to three days after the first appearance of symptoms, red spots may appear on the palate; bright red papilla emerge on the tongue, giving it the well known description of strawberry tongue. A characteristic skin eruption appears on the chest and usually spreads all over the body except the face. This rash fades on pressure. The fever can run as 40 to 40.6 degrees Celsius (104 to 105 F) generally lasts only a few days but has the ability to remain for a week. The rash fades within a week or so, and at that time the skin begins to peel. Estimates are that in a home where someone already has a strep throat infection, about one out of every four family members will get it too. There are also cases where persons,